Alfa Romeo Belgium has been taking their Alfa Romeo MiTo to busy shopping centres to demonstrate just how easy it is to buy. The ambient stunt, associated with the Salon de l’Auto et de la Moto de Bruxelles (14 to 24 January), involves suspending a car in such a way to make it fit into a shopping cart. The tag line, “Your chance to own an Alfa Romeo”. Pictures here were taken in Woluwé Shopping Centre and will soon be replicated in other malls in Antwerp and Liege.
The Shopping Cart campaign was developed at Duval Guillaume, Antwerp, by creative director Geoffrey Hantson, art director Kristoff De Prins, copywriter Philippe Blondé, producer Christ Lannoy, account managers
Dimitri Mundorff, Matthieu De Winter, Evelyne Vincke.
See more pictures on the Duval Guillaume Flickr channel.