Air New Zealand in the UK has launched a new integrated campaign, ‘Forget everything you know about flying”. Created by digitally-led creative agency Albion, the multi-media brand campaign promotes the airline’s innovations in seats, interiors, and service for its new B777-300s being introduced on London-Los Angeles- Auckland flights from April 2011. The campaign expresses six core messages with a wide range of executions across digital, outdoor formats and print advertising. The online executions include an arcade style Personal Space Invaders game, the Kiwi Font family starring mother Sky and kids Cou and Ch, and a special format ad on The Guardian website.
The Air NZ campaign was developed at Albion, London, by executive creative director Nick Darken, art director Tim Bateman, copywriter Steve Heath, account manager Duncan Welling, photographer Brian Finke with art direction by Teddy Kean. Post production was done at Smoke and Mirrors. Media was managed by Walker Media.