Air Canada is promoting its role as Official Supporter of the Vancouver 2010 Olympic and Paralympic Winter Games with a print, online and television advertising campaign. Visitors to the Air Canada site are encouraged to support Canadian athletes by downloading a complete events calendar and screensaver, as well as donating to the Canadian Olympic Foundation. Air Canada is connecting the Vanouver 2010 event with the desire of Canadians to “Go Far” (Aller Loins), honouring all Canadians who go far every day to broaden their horizons and achieve new heights of excellence.
Three television commercials, Conrtrast, Distance and Time Zones, celebrate particular individuals and groups who “Go Far”, providing in some cases a connection to an Olympic athlete. Footage comes from in London, Shanghai and Buenos Aires, Calgary and Sunshine Village in Banff National Park.
Click on the image below to play the Contrasts video in YouTube (HD)
Click on the image below to play the Distance (Richard Evanoff) video in YouTube (HD)
Click on the image below to play the Distance (Braydon Luscombe) video in YouTube (HD)
The Go Far campaign was developed at Marketel, Quebec, by creative director Nathan O’Brien.
The print ads were produced at Low Profile by photographer Ron Levine and producer Nadine Lord, stylist Caroline Simon, hair and make up artist Amélie Bruneau, models Orlando Galletta and Gabriel Paquet, photo assistants Gabriel Paquet and Marc Bide