Air Canada Go Far for Winter Olympics

Air Canada is promoting its role as Official Supporter of the Vancouver 2010 Olympic and Paralympic Winter Games with a print, online and television advertising campaign. Visitors to the Air Canada site are encouraged to support Canadian athletes by downloading a complete events calendar and screensaver, as well as donating to the Canadian Olympic Foundation. Air Canada is connecting the Vanouver 2010 event with the desire of Canadians to “Go Far” (Aller Loins), honouring all Canadians who go far every day to broaden their horizons and achieve new heights of excellence.

Air Canada Go Far print advertisement

Air Canada Go Far Fans print advertisement

Air Canada Go Far Athlete print advertisement

Air Canada Go Far Hockey print advertisement

Air Canada Go Far Coach print advertisement

Three television commercials, Conrtrast, Distance and Time Zones, celebrate particular individuals and groups who “Go Far”, providing in some cases a connection to an Olympic athlete. Footage comes from in London, Shanghai and Buenos Aires, Calgary and Sunshine Village in Banff National Park.


The Go Far campaign was developed at Marketel, Quebec, by creative director Nathan O’Brien.

The print ads were produced at Low Profile by photographer Ron Levine and producer Nadine Lord, stylist Caroline Simon, hair and make up artist Amélie Bruneau, models Orlando Galletta and Gabriel Paquet, photo assistants Gabriel Paquet and Marc Bide

Filming was shot by Four Zero One director Nicolas Bolduc via Cinelande, Montreal. Post production was done at 4 Westmount Square. Music was produced at Studios Apollo. Sound was produced at Sonart.

  • eva schipper

    whats the name of the song used in these commercials?

    • janet

      I am wondering the same thing…what is the up-beat song they are playing?…some took you so long to make a get away…would love to download to my ipod for my workouts.Anyone out there know..I’ve tried Air Canada’s site…no luck….feb 27/2010

  • Rich

    Apparently it’s called “This Ain’t Good” by Born By Science and a different version is available on their Myspace page.

    Some viewers on youtube are trying to find it:

    • janet

      No luck following your suggestion Rich,but thanks for responding.I believe it must have been created as an ad just for Vancouver 2010 and not from a real song.When I check you-tube out…they don’t even have the song with words on there…the ad begins with a morning alarm going off,then a girl heading on a bike to the airport decked out in “Canada Red Gear”,then ends in the airport with officials in uniform…guess I’ll just have to give up on that one.