Aids Task Force in Israel recently produced a print advertising campaign reminding people about the connection between unprotected sex and HIV/AIDS. A young man lies in bed alone, possessions strewn around the room, with clothes gathering to spell out “Unprotected sex leaves you with a doubt. Get rid of the doubt. Take a quick anonymous test at the Israel AIDS task force, get an answer in 30 minutes. For more information go to aidsisrael.org.il
The Clothing ad was developed at Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, by chief creative officer Gideon Amichay and Tzur GOlan, creative director Amit Gal, copywriter Orit Bar-Niv, art director Shirley Eva Bahar, photographer Gil Lavi, account supervisor Shiran Chen, account manager Inbal Stern, working with AIDS Taskforce director Adam Polachek.