adidas Star Wars Cantina 2010

adidas has combined football and Star Wars in the 2010 “The Street Where Originality Lives” campaign, taking the FIFA World Cup™ to a whole new galaxy. Lucasfilm Ltd. gave the go-ahead for a creative re-edit of one of the most famous Star Wars movie scenes, the Mos Eisley Cantina on Tatooine, introducing Han Solo, Chewbacca, C-3P0 and Obi-Wan Kenobi to English footballer David Beckham, German soccer player, coach and manager Franz Beckenbauer, American rapper Snoop Dogg, English singers Noel Gallagher and Ian Brown, American actress/singer Ciara, Canadian actor Jay Baruchel, Daft Punk and DJ Neil Armstrong.

David Beckham Star Wars Adidas commercial


“The theme of the 2010 Originals campaign is a neighborhood of originality,” explained Tom Ramsden, Global Director of Communications, adidas Originals. “It brings together all elements of adidas Originals and the diverse people who wear it – artists, athletes, musicians, skaters and so on all in one place, doing what they love to do. So when we thought about how to best present adidas’ partnerships with Star Wars and the FIFA World Cup™, we immediately thought of temporarily turning the Mos Eisley Cantina into a place to watch some football and invite some friends along. The result is a truly unique, original film.”

To seamlessly integrate new shots of David Beckham, Snoop Dogg and company into original Star Wars footage, a set was created to replicate the original dimensions of that bar featured in the film. This enabled the performers to work realistically with the props, make the correct eye-lines and so on. Where they were required to interact with Star Wars™ characters, stand-ins were used to ensure a realistic performance. The color palettes and lighting conditions of the new shots were also carefully chosen so they could be easily blended with the original footage. To bring the new ad up to date, television screens featuring a football match together with various pieces of football memorabilia were also created and added to the bar scene.

Flame was used to composit old and new shots together and remove old characters from the footage, taking care to blend the edges and make the joins seamless. The film was graded by The Mill’s colorists using a grading system called Baselight to ensure that both the original cinematic footage and newly shot HD footage matched and the overall effect was flawless.

Credits

The Cantina commercial was developed at Sid Lee, Montreal.

Filming was shot by director Nima Nourizadeh via Partizan with producer David Stewart.

Editor was Dan Sherwin at Final Cut. Post Production was done at The Mill by producers Miles Pettit and Gemma Smith. Sound was designed and mixed at Boogie Studio, Montreal.

Music is the Original ‘Cantina Band’ from Warner Chappel for LucasFilm.

  • http://www.reeldialogue.com Adrian Drayton

    Just a shame Beckham has to open his mouth at the end – he sounds like a ten year old – but then he always has…

  • http://www.boogiestudio.com Boogie Studio

    I think this is a great promo! It’s really well done and has a lot of attention to detail.

    Boogie Studio remixed all of the original Star Wars cantina sound effects and character dialogue with the new ones from the celebrities and other characters.

    It’s a fun campaign and a great way to kick off FIFA 2010.

    For more information or to see the full-length version of The Star Wars Cantina 2010, Please check out the Boogie Studios blog and feel free to comment.

    Cheers!

  • Scott

    Cool commercial, too bad it’s for Soccer. Soccer is almost as bad as WNBA.