adidas has combined football and Star Wars in the 2010 “The Street Where Originality Lives” campaign, taking the FIFA World Cup™ to a whole new galaxy. Lucasfilm Ltd. gave the go-ahead for a creative re-edit of one of the most famous Star Wars movie scenes, the Mos Eisley Cantina on Tatooine, introducing Han Solo, Chewbacca, C-3P0 and Obi-Wan Kenobi to English footballer David Beckham, German soccer player, coach and manager Franz Beckenbauer, American rapper Snoop Dogg, English singers Noel Gallagher and Ian Brown, American actress/singer Ciara, Canadian actor Jay Baruchel, Daft Punk and DJ Neil Armstrong.
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“The theme of the 2010 Originals campaign is a neighborhood of originality,” explained Tom Ramsden, Global Director of Communications, adidas Originals. “It brings together all elements of adidas Originals and the diverse people who wear it – artists, athletes, musicians, skaters and so on all in one place, doing what they love to do. So when we thought about how to best present adidas’ partnerships with Star Wars and the FIFA World Cup™, we immediately thought of temporarily turning the Mos Eisley Cantina into a place to watch some football and invite some friends along. The result is a truly unique, original film.”
To seamlessly integrate new shots of David Beckham, Snoop Dogg and company into original Star Wars footage, a set was created to replicate the original dimensions of that bar featured in the film. This enabled the performers to work realistically with the props, make the correct eye-lines and so on. Where they were required to interact with Star Wars™ characters, stand-ins were used to ensure a realistic performance. The color palettes and lighting conditions of the new shots were also carefully chosen so they could be easily blended with the original footage. To bring the new ad up to date, television screens featuring a football match together with various pieces of football memorabilia were also created and added to the bar scene.
Flame was used to composit old and new shots together and remove old characters from the footage, taking care to blend the edges and make the joins seamless. The film was graded by The Mill’s colorists using a grading system called Baselight to ensure that both the original cinematic footage and newly shot HD footage matched and the overall effect was flawless.
The Cantina commercial was developed at Sid Lee, Montreal.
Filming was shot by director Nima Nourizadeh via Partizan with producer David Stewart.
Music is the Original ‘Cantina Band’ from Warner Chappel for Lucas Films.