Adidas is promoting the 118PRO football boot as a boot specifically designed for the Australian market. Despite the splintering of Australian loyalty between rugby union, rugby league, Australian Rules and soccer, there’s one thing that all football codes in Australia have in common: the hard fields on which they’re played. No matter what level you play at, all football pitches are like concrete. This print advertisement presents a game between rivals Australia and New Zealand, played on concrete. The 118PRO boot, with its EVA wedge, adiPRENE heel, and TRAXION sole,has been designed to protect and support the foot.
Iris Worldwide, Sydney, by creative director Tom Hoskins, deputy creative director Jon Kelly, designer Ronald Acevedo, senior account director Katie Jenks. Photograpy by Billy Plummer/Getty, was retouched at Cream Studios.