Adidas Call Yourself a Fan
Adidas and Rebel Sport are running an online campaign focused on the Super 14 Rugby Union championship, featuring teams from New Zealand, Australia and South Africa. “Call Yourself a Fan” invites rugby supporters to compete for the title of NZ’s Greatest Rebel Sport Super 14 Fan. The winning die-hard fan will be die-cast as a full-size aluminium statue to be paraded through their home town before going on display at their team’s home ground.
Once fans have registered at www.callyourselfafan.co.nz (a simple trivia test is involved) they need to raise support from others using a simple online voting system. At the end of the season, five Rebel Sport Super 14 players will select their team’s biggest fan. These fans will then go on to compete in a trivia challenge, with the winner becoming immortalised with a statue.
The ‘Call Yourself a Fan’ campaign was developed at TBWA\ Tequila, Auckland.