The ADCC Awards (Advertising and Design Club of Canada) were held in Toronto on November 4, opened with a short film, “Hate/Love”. Judy John, chief creative officer at Leo Burnett Toronto, says the film taps into an insight the Leo Burnett team believes think every creative feels: love for the business when things are going well, and hate, when things aren’t.”
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The Hate Love short film, along with the cover design of the awards book and the call for entry materials, was developed at Leo Burnett, Toronto, by chief creative officer Judy John, executive producer Franca Piacente, copywriter Steve Persico, art directors Anthony Chelvanathan and Dave Tupper, and project manager Dawn Green.
Filming was shot by director Arev Manoukian via Spy Films, Toronto, executive producer Carlo Trulli, producer Marcus Trulli and director of photography Andre Pienaar.
Visual effects were produced at Crush, Toronto, by executive producer Jo-ann Cook, senior producer Janice Rebelo, CG supervisor/artist Aylwin Fernando, CG production manager Raphael Quirino, CG artists Josh Clifton, Leonardo Silva and Tim Dormady, CG animator Chris Minos, VFX supervisor David Whiteson, VFX artists Kaelem Cahill, Andre Arevalo and Pat Moore, Logo Treatment Senior Graphic Designer Julia Deakin.
Editor was Mariam Fahmy at Panic & Bob, Toronto, with executive producer Sam McLaren. Colorist was Jason Zukowski at Notch, Toronto. Music and sound design were produced at Silent Joe, Toronto, with producers Jody Colero, Marco DeFelice, Christine Leslie.