Act on CO2 Fairy Tales

Act on CO2, a communication channel of the UK’s Department of Energy and Climate Change (DECC), has had two of its print advertisements banned by the Advertising Standards Authority (ASA). The ads, “Jack and Jill”, and “Three Men in a Tub” are part of a set of four print ads and two outdoor posters warning people of the dangers of climate change. The ASA has ruled that the claims made in the newspaper adverts were not supported by solid science and must not be published again. The “You end the Story” TV campaign, which also provoked a barrage of complaints, is also under consideration.

Act on CO2 Three Men in a Tub

Rub a dub dub, three men in a tub – a necessary course of action due to flash flooding caused by climate change. Climate change is happening. Temperature and sea levels are rising. Extreme weather events such as storms, floods and heat waves will become more frequent and intense. If we carry on at this rate, life in 25 years could be very different.

Act on CO2 Three Men in a Tub

Jack and Jill went up the hill to fetch a pail of water. There was none as extreme weather due to climate change had caused a drought. Extreme weather conditions such as flooding, heat waves and storms will become more frequent and intense.

Act on CO2 The Cat and the Fiddle

Hey Diddle Diddle the cat and the fiddle, the cow jumped over the moon on discovering how easy it was to reduce our carbon emissions.

Act on CO2 Twinkle Twinkle Little Star

Twinkle twinkle little star, how I wonder what you are, up above the world so high, looking down at dangerously high levels of CO2 in the atmosphere.

Act on CO2 Winter Snowman ad

No one wants climate change, least of all snowmen.

Act on CO2 Summer Boat

If our climate changes our landscape changes.


The Act on CO2 campaign was developed at AMV BBDO, London.

The Fairy Tale print ads were designed by Bob Venables via Good Illustration.

Filed under: Act on CO2, Print

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