Absolut I’m Here
Spike Jonze has worked with Absolut Vodka to launch his latest short film, “I’m Here”, at the Sundance Film Festival. The 30 minute short film explores the relationship between two robots living in Los Angeles, played by Andrew Garfield and Sienna Guillory. “I’m here” was developed after ABSOLUT reached out to Jonze to make a film, and gave him creative control to create the film he wanted. In addition to the 30-minute film, there are also 30 and 60 second trailers, to be used online and as TV commercials globally.
Click on the image below to play the video in YouTube
“It was a pretty incredible opportunity,” says Jonze. “They (ABSOLUT) didn’t give me any requirements to make a movie that had anything to do with vodka. They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted. And it wasn’t like working with some huge corporation where I had to meet with committees of people. It was just a small group, and it seemed like creativity and making something that affected them emotionally was the only thing that really mattered to them”.
I’m Here will also screen at the Berlin Film Festival in February, followed by a global release in March on www.imheremovie.com, which currently hosts the teaser trailer. See more on the I’m Here blog.
“Since its inception, ABSOLUT VODKA has been driven by creativity, and together with Spike Jonze we set a new standard for creative collaborations,” says Anna Malmhake, Vice President Global Marketing at The Absolut Company. “Spike Jonze is one of the most important influencers of modern popular culture, and this 30-minute film subtly and artfully expresses our enduring commitment to collaborations and creativity.”
The collaboration with Spike Jonze was created by TBWA\Chiat\Day.
I’m Here was shot by director/writer Spike Jonze in association with MJZ with producer Vincent Landay, executive producers Mark Figliulo and Matt Bijarchi, director of photography Adam Kimmel..
Editors were Final Cut editors Eric Zumbrunnen and Stephen Berger, production designer Floyd Albee.
Casting was by Justin Baddeley and Kim Davis-Wagner. Costume designer was Casey Storm. Robots were designed by Sonny Gerasimowicz.
Visual effects were produced at Method Studios by VFX supervisor Ben Gibbs.
Sound was designed by Ren Klyce at Mit Out Sound. Original score was by Sam Spiegel (Squeak E. Clean). “There are many of us” is by Aska Matsumiya. Lost Trees Music was by Nick Zinner, guitarist with The Yeah Yeah Yeahs.
The creative collaboration between ABSOLUT VODKA and Spike Jonze will be accompanied by a charitable donation of $30,000 to 20/20, an American Film Institute (AFI) initiative, designed to enhance cultural exchange, understanding and collaboration through filmmakers and their films from the US and abroad. Spike and ABSOLUT are each donating $15,000.