Absa Creativity Takes Courage
Absa, a bank network in South Africa, marked the 25th anniversary of the Absa L’Atelier art competition, for young artists between the age of 21 and 35 years, with a series of short films delving into the minds of four inspiring artists. Each artist was to design artwork using the Henri Matisse quote “Creativity takes courage” and then have it tattooed onto their bodies. “Koos”, one of the documentary short films, has won a Gold craft award for direction at the Loeries in Cape Town. Read on to see Koos, Lizelle, Kate and Thabang.
Click on the image below to play the Koos video in YouTube (HD)
Click on the image below to play the Lizelle video in YouTube (HD)
Click on the image below to play the Thabang video in YouTube (HD)
Click on the image below to play the Kate video in YouTube (HD)
The L’Atelier Creativity Takes Courage campaign was developed at The Jupiter Drawing Room, Johannesburg, by chief creative officer Graham Warsop, executive creative director Thomas Cullinan, art directors Almarie Cilliers and Sergio Ines, copywriter Theo Egbers, agency producer Chloe Saunders, print producer Tonia Scott, account manager Franki Robinson, account supervisor Helen Christoforou.
Filming was shot by director John Trengove via Bouffant, Johannesburg, director of photography Rob Wilson, art director/stylist Adrienne du Plooy, editor Gordon Midgley, producers Lorraine Smit, Melina McDonald, Chanelle Critchfiled.
Music and sound were produced by Dave Harris.
Post production/VFX were produced at Riot Post Productions.
Photography was by David Prior.