3M Cushion Wrap is presented as the best way to protect valuable items in this print and outdoor advertising campaign from Thailand. Ceramic, Marble and crystal figurines are shown tumbling through the air only to regain their composure as they land. The Marble won a Gold at the Spikes Asia awards. All three are shortlisted as a campaign at the London International Awards.
The Cushion Wrap campaign was developed at Creative Juice\G1 (TBWA), Bangkok by chief creative officer/executive creative director/art director Thirasak Tanapatanakul, copywriter Taya Soonthonvipat, art director Damisa Ongsiriwattana, account director Piya Chunnon, agency producer Witsawut Nuchpoom, photographer/illustrator Surachai Puthikulangkura at Illusion, Bangkok, with illustrator Supachai U-rairat and producer Somsak Pairew.