Los Angeles band Thirty Seconds to Mars used their song, “Kings and Queens” as the inspiration for a short film, “The Ride”, directed by lead singer and guitarist Jared Leto. The music video/short film features the band playing on a cliff edge in Griffith Park, overlooking Los Angeles, as well as riding with fellow cyclists from downtown Los Angeles to Santa Monica Pier. the band playing on a cliff edge in Griffith Park overlooking the city. “It’s part Pied Piper, part chaotic circus and it rests upon the wonderful, beautiful individuals and amazing community of fixed-gear, masked night bike riders,” Leto says. Some of the bikers are dressed as the Baseball Furies gang from the cult movie The Warriors. One frame of the video meticulously recreates underground artist Banksy’s Flower Chucker graffiti. The music video was nominated for Best Rock Video, Best Video of the Year, Best Director, Best Art Direction at the 2010 MTV Video Music Awards.
Filming was shot by director/producer Jared Leto under the pseudonym of Bartholomew Cubbins, a name borrowed from Dr Seuss book, The 500 Hats of Bartholomew Cubbins. Leto worked with Hello and Co producers Emma Ludbrook, Sheira Rees-Davies, Melissa Larsen, Dave Robertson, director of photography Jonathan Sela, editor Nicholas Wayman-Harris, production designer Benjamin Bamps, art director Marc Benacerraf, wardrobe stylist Djuna Bel, makeup and hair artist Olive Meyer.
Visual effects were produced at Baked Goods by online and VFX artist Evan Guidera, Company 3 colorist David Hussey.
“Stranger in a Strange Land” is played during the credits for the full music video.