2001 Movies for Reading

2001 Video, a movie rental store in Brazil, is selling cinema books. ET, Jurassic Park and Singing in the Rain are presented in the store’s print advertising campaign for the new service. Click on each of the images to read up on the background of each movie.

2001 Video ET print advertisement


2001 Video ET print advertisement

2001 Video Singing in the Rain print advertisement

Credits

The Movies for Reading campaign was developed at BorghiErh/Lowe, São Paulo, Brasil, by creative directors José Henrique Borghi, Erh Ray and Fernando Nobre, art director Rafael Segri, copywriter Gilmar Pinna, with illustration by Mad FX Studio, Monterrey.

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  • http://www.brandonconnell.com Brandon Connell

    Very funny. I tend to wait until the movie comes out. I am too lazy to reverse this process.