Zone, the Swedish Floorball specialists, present floorball as a sport that is found everywhere and anywhere, in this print advertising campaign from Goss. Four print advertisements remind us that floorball is not something that must be done at certain predetermined times of the week, in a booked sports hall. It’s something you play with a stick and a ball, outside the garage, in the hallway, on the the grass or in the gym hall. “The game never stops.”
The Zone Flooraball campaign was developed at GOSS, Gothenburg, Sweden, by art directors Mattias Frendberg, Mimmi Andersson, Jan Eneroth, Gunnar Skarland, copywriters Michael Schultz, Elisabeth Berlander, Ulrika Good, and photographer Fredrik Ödman.