Zaditen War Photography

Novartis is advertising Zaditen anti-allergy medication in Australia with a classic metaphor, portraying the effects of dandelion and grass pollen as bombs and grenades falling from the sky. “Zaditen defends eyes against allergy season”.

Zaditen bombs

Zaditen grenades


The Zaditen campaign was developed at Ward 6, Sydney, by creative directors Hugh Fitzhardinge and Grant Foster, art director Martin Brown, copywriter Hamish Grieve, with photography by Electric Art.