The Inspiration Room

Yellow Pages Customized Billboards in Israel

Yellow Pagesin Israel used June to launch 1000 billboards each customized to demonstrate the huge range of search categories available. Billboards featured here include graphic adaptations of the hoarding genre to portray the need for tire repair, magnets, kickboxing, moving, quit smoking schemes, snooker clubs, private investigation, fitness clubs, fish restaurants, ink cartridges, scratch cards, and shawarma stands.

Credits

The Customized Billboard campaign was developed at Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, by chief creative officer Gideon Amichay, executive creative director Tzur Golan, group creative director Yariv Twig, copywriters Eyal Padan and Sharon Refael, art directors Asaf Covo and Shirley Bahar, account manager Adam Avnon, account executive Shiran Chen Barazani, account director Galia Ashri, planners Hilla Tamir and Zohar Reznik. Media was arranged by Union.

See Y&R’s blog for YouTube videos of the banners in construction and further images from the campaign.

Neighbouring Posts

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Location (Israel).

This entry was posted on Wednesday, July 15th, 2009 at 8:24 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Shalmor Avnon Amichay, Y&R Israel

Posted in Inspiration, Print Press Posters Billboards

One Response to Yellow Pages Customized Billboards in Israel

1. grigoris.v says:

   September 30, 2009 at 6:47 pm

   i would be gratefull if you could send me via e-mail companies who are manufactoring spunbond nonwoven or they are import it as raw material.
   thanks in advance.

   Reply