Yellow Pages Customized Billboards in Israel
Yellow Pages in Israel used June to launch 1000 billboards each customized to demonstrate the huge range of search categories available. Billboards featured here include graphic adaptations of the hoarding genre to portray the need for tire repair, magnets, kickboxing, moving, quit smoking schemes, snooker clubs, private investigation, fitness clubs, fish restaurants, ink cartridges, scratch cards, and shawarma stands.
The Customized Billboard campaign was developed at Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, by chief creative officer Gideon Amichay, executive creative director Tzur Golan, group creative director Yariv Twig, copywriters Eyal Padan and Sharon Refael, art directors Asaf Covo and Shirley Bahar, account manager Adam Avnon, account executive Shiran Chen Barazani, account director Galia Ashri, planners Hilla Tamir and Zohar Reznik. Media was arranged by Union.