Yahoo Anthem Launches
Yahoo!, as promised, has launched a new television commercial as part of the All About You! advertising campaign, celebrating the international and interactive nature of the Yahoo! community.
“You are about to enter a place, a place where time and space collide, and breed wonder and joy. Wow! Where new news travels faster, friends come closer, and you go farther. Where you can consume, share, buzz, destroy, earn, flirt, watch and wonder, in new ways. New Ways. A place shaped like You! Right to you, made by You! It starts with You! It starts today. Yahoo!”
Click on the image below to play the video.
The Anthem spot was developed by Ogilvy & Mather. See my earlier post on the print and online campaign.