Xyladecor Don’t Let Wood Get Old

Xyladecor paints and varnishes, by ICI Paints, are presented as the way to prevent aging and sagging in this print advertisement from France. “Figurehead” shows what once would have been a young beautiful mermaid at the head of a ship, affected by the ravages of age and weather. “Don’t let wood get old”.

Xyladecor Mermaid Figurehead


The Xyladecor Figurehead ad was developed at CBGrey Paris, by chief creative officer Andrea Stillacci, creative directors Giovanni Settesoldi, Luissandro Del Gobbo, art director Cédric Auzannet, copywriter Benjamin Dessagne, 3D artists Walee, Mickaêl Beaumarchais, and retoucher Frederic Perrot.

Filed under: Print

Tagged: ,