WWF India began a species conservation program in 1997 with the launch of the Tiger Conservation Programme. In 2000 the organisation diversified with campaigns focused on the Asian Elephant and Rhino. In this recent print advertising campaign, developed at Ogilvy & Mather Mumbai, the elephant and rhino are joined by a marine turtle using imagery from urban development, with the question, “Our world at the cost of theirs?”
The WWF India conservation programs address the impact of poaching, human-wildlife conflict, trade in wildlife parts, and habitat destruction. Policy and field work focuses on scientific information gathering, working with local communities and local NGO’s, government agencies along with the state forest departments.
The Our World campaign was developed at Ogilvy & Mather, Mumbai, by executive creative director Piyush Pandey, creative director Sumanto Chattopadhyay, art directors Mayur Varma, Mandar Wairkar, copywriters Sumanto Chattopadhyay, Karn Singh, Mandar Wairkar, illustrators Swapnil Nilkanth and Nishikant Palande.