The World Wide Fund for Nature (WWF), formerly named the World Wildlife Fund, features a panda in its logo and honors the iconic animal in the web site address is www.panda.org. However most of the organisation’s activity is focused on conservation, research and restoration of the environment as a whole.
“Saving pandas is not our only mission. Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs. Take a closer look at what we do and where you can make a difference.
“Saving pandas is not our only mission. WWF and our partners have facilitated the reconnection of 17 lakes to the Yangtze River, infusing new life to its fragile freshwater ecosystem. Take a closer look at what we do and where you can make a difference.”
“Saving pandas is not our only mission. The combined efforts of WWF and our partners have sparked the recovery of the Tibetan Antelope Population. Take a closer look at what we do and where you can make a difference.”
The Panda campaign was developed at BBH China by creative director Johnny Tan, art director Yinbo Ma, copywriters Carol Ong and Leo Zhang, producer Ken Wang, account directors Jasmine Huang and Joyce Hong, with illustration done at ALT design.
The campaign won a Silver Clio Award in 2009.