WWF Lungs Before Its Too Late

WWF France presents a visual reminder of the importance of trees to the atmosphere in “Lungs”, a print advertisement developed by TBWA\Paris. A lung-shaped forest is shown, partially affected by tree felling. The tag line: “Before it’s too late”.

WWF Lungs print advertisement


The WWF Lungs ad was developed at TBWA\PARIS, France, by executive creative director Erik Vervroegen, copywriter Nicolas Roncerel, art directors Caroline Khelif, Leopold Billard, Julien Conter, and account supervisor Laurent Lilti.