WWF Poland campaigned for climate change action with a print advertising campaign featuring letters to sunken cities. The three print advertisements feature envelopes with postmarks for Helseanki in Finland, Seadney in Australia, and Seangapore, three harbour cities. “By 2050 many of the world’s cities may be under water”.
Credits
The Sunken Cities campaign was developed at Euro RSCG 4D, Warsaw, Poland, by creative director Jacek Szulecki, art director Rafal Michalek-Czerepak, copywriter Anna Krolewicz and photographer Jacek Wolowski.
Pity the campaign doesn’t have a Polish city. Gdsank might have been a bit forced.