The Inspiration Room

WWF It’s Your Turn

WWF Singapore makes the connection between affluent lifestyle and the environment with a series of Tic Tac Toe (Noughts and Crosses) print advertisements. The campaign, which won a Gold Print Lion at Cannes 2009, features the Earth, Shark, Crocodile, Calf and Tree as players in drawn games of Tic Toe. “Your Turn. Visit wwf.sg“.

Credits

The Tic Tac Toe series was developed at JWT Singapore by executive creative directors Ali Shabaz and Tay Guan Hin, art directors Christiano Choo and Karen Muck, copywriter Pradeep D’Souza, account manager Peter Cheung, and production manager Neo Kian Heng.

Neighbouring Posts

« « Pedestrian Council Families | Michael Jackson in Earth Song Music Video » »

Location (Singapore).

This entry was posted on Monday, June 29th, 2009 at 10:00 am and is filed under Inspiration. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: JWT, JWT Singapore, WWF

Posted in Inspiration

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1. Inspiration | Nouvelle campagne de sensibilisation WWF: à nous de jouer | Dyvantity.com says:

   June 29, 2009 at 9:04 pm

   [...] Source: inspirationroom.com [...]

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2. Outdoor Lions at Cannes 2009 says:

   July 4, 2009 at 12:38 pm

   [...] Chile Financial Times, Global Downturn, DDB London, UK Fedex, Vase, DDB Brasil, Sao Paulo, Brazil WWF Shark, Calf, Crocodile, JWT Singapore, Singapore CEPF, Industrial Pollution, Global Warming, Automotive Pollution, JWT [...]

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3. Press Lions at Cannes 2009 | The Inspiration Room Daily says:

   September 8, 2009 at 11:40 am

   [...] Family, The Smith Family, The White Family, Saatchi & Saatchi Australia, Sydney, Australia WWF Tree, Earth, Shark, Calf, Crocodile, JWT Singapore, [...]

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