WWF Noughts and Crosses
WWF Singapore makes the connection between affluent lifestyle and the environment with a series of Tic Tac Toe (Noughts and Crosses) print advertisements. The campaign, which won a Gold Press Lion at Cannes 2009, features the Earth, Shark, Crocodile, Calf and Tree as players in drawn games of Tic Toe. “Your Turn. Visit wwf.sg“.
The Tic Tac Toe series was developed at JWT Singapore by executive creative directors Ali Shabaz and Tay Guan Hin, art directors Christiano Choo and Karen Muck, copywriter Pradeep D’Souza, account manager Peter Cheung, and production manager Neo Kian Heng.