WWF Emergency Crews Distracted

WWF France present their concern about apathetic responses to ecological crisis in this print advertising campaign featuring emergency crews. Firemen, ambulance officers and coastguard rescue teams are distracted from their calling by trivial pursuits.

WWF Firemen print advertisement

WWF Boat print advertisement

WWF Ambulance print advertisement


The Emergency campaign was developed at Ogilvy France by creative director/copywriter Nick Hine, art directors Eve Roussou and Daniela Dedelschi, copywriter Chris Garbutt, with photography by Caricoa, Bucharest.

Filed under: Print, WWF

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