Wrigley’s Chew It Over and Over with PK

Wrigley’s PK Gum is presented as the longer lasting gum to chew over and over while considering history-changing events in this print advertising campaign developed in Australia. We’re asked if the First Man on the Moon on July 20, 1969 was History or Hollywood. Who was behind the JFK assassination? OSwald? Mafia? KJB? Cubans? And just who was the Number One All Time Band?

PK History or Hollywood

The new season of UK football on Sky Sports and Sky Terrestrial networks has been kicked off with “Start of Season”, a TV advert designed to pick up the emotions felt by football fans everywhere.

PK JFK Assassination

PK All Time Number 1 Band


The PK campaign was developed at DDB Sydney by executive creative director Matt Eastwood, copywriter Charlie Cook, art director Simon Johnson, account supervisor Kate O’Brien and Hollie Doran, and typographer Shane Whale.

via Coloribus

Filed under: Print, Wrigley

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