Wptt Contraceptive in China have won awards for their package design in a range of advertising and design award shows, most recently a Yellow Pencil at the D&AD Awards held in London this last week. Condoms are labelled with the portraits of national leaders who have been regarded as as trouble makers: Adolf Hitler, Sadam Hussein and George W. Bush. Who would you say the fourth is? “Such tragedy could have been avoided” is the tag line designed for leaders who have overseen military invasions of other countries.
Quzhou Seezo Trading’s Wptt Contraceptive is a brand known for novelty and humour. This particular packaging was part of a move to create a new level of visual impact. The objective was to emphasize the high contraceptive effectiveness of the products by indicating the painful consequences of having sex without a condom. According to the creative agency’s award entry explanation more than 100,000 people have used the condoms and the sales increased by 21%.
The WPTT campaign was developed at Hantang Communications Group, Shanghai, by creative director/designer Wayne Huang, art directors Eden Cheng and Jing Wang, copywriters Eric Shang and Jie Tao, designers Joy Huang and Matin Ma, illustrators Nanu Wang and Ru Zhang, photographer Eric ShangGuo Kui, account handler Tommy Tao, brand manager Jack Tan, marketing manager Perry Ma.
The WPTT campaign also won a Silver award for Package Design at the London International Awards in 2008.
See also the Doc Morris campaign featuring Hitler, Osama Bin Laden and Mao Tse Tung, withdrawn after complaints from Chinese bloggers, but still online at Adfreak.