Worksafe Bones and Muscles
Worksafe Victoria, the occupational health and safety education arm of the Victorian government in Australia, has launched an integrated advertising campaign focusing on musculoskeletal injuries. Manual handling, and slips, trips and falls are targeted as the two primary causes of musculoskeletal injuries.
The Musculoskeletal Injuries campaign is online at MSI 09, providing information for workers and employers, access to posters and television commercials.
Two graphic television commercials, the first aimed at workers, the second at employers, focus on the hidden safety issues surrounding poor manual handling practices and slips trips and falls. Scenarios explored in the videos are repeated in the print advertising campaign but here have the added bonus of X-ray visions of bones and ligaments being strained and broken.
Click on the image below to play the video in YouTube
‘Musculoskeletal injuries’ covers a range of conditions including back pain, muscle sprains and strains, soft tissue injuries to the neck, arms, shoulders or legs, abdominal hernias, carpal tunnel syndrome, tendonitis, fractures and dislocations. They’re all injuries to the body’s musculoskeletal system, bones, muscles, ligaments and tendons, as well as the soft tissues that connect them all together.
The Bones and Muscles campaign was developed at Grey Melbourne by business director David Dumas, creative director/copywriter Nigel Dawson, art director Peter Becker and agency producer Sandi Gracin.
VFX were produced at Fuel VFX by VFX supervisor Andrew Hellen, 3D supervisor Mike Bain, lead 3D artist Nick Cross, lead Flame artist Karen Fabling, Shake compositing supervisor Sam Cole, designer Brendan Savage, VFX producers Dave Kelly and Briohny Pogue.