Words Hurt Too

CERCA, Children and Adolescents Center in Brazil, (Centro de Referencia da Crianca e Adolescente) presents a new print advertising campaign reminding us of the impact of words on young people. “Hematoma” e “Sangue” show tiny words, gathered together, appearing on the faces of a boy with a bleeding nose and a girl with a brusied black eye. The Portuguese words, “Palavras também machucam”, are translated as “Words Hurt Too. Any kind of violence against children is a crime. To report call (11) 3115.6119″

Credits

The Words Hurt Too campaign was developed at Loducca Publicidade, Sao Paulo, by creative director Guga Ketzer, head of art Cassio Moron, art directors Daniel Poletto and Roberta Moraes, copywriter Rodrigo Senra, photographer Mario Daloia with graphic production by Sid Fernandes.

See the campaign in Portuguese at CCSP.

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Location (Brazil).

This entry was posted on Thursday, June 4th, 2009 at 8:33 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.