Words Hurt Too
CERCA, Children and Adolescents Center in Brazil, (Centro de Referencia da Crianca e Adolescente) presents a new print advertising campaign reminding us of the impact of words on young people. “Hematoma” e “Sangue” show tiny words, gathered together, appearing on the faces of a boy with a bleeding nose and a girl with a brusied black eye. The Portuguese words, “Palavras também machucam”, are translated as “Words Hurt Too. Any kind of violence against children is a crime. To report call (11) 3115.6119”
The Words Hurt Too campaign was developed at Loducca Publicidade, Sao Paulo, by creative director Guga Ketzer, head of art Cassio Moron, art directors Daniel Poletto and Roberta Moraes, copywriter Rodrigo Senra, photographer Mario Daloia with graphic production by Sid Fernandes.