Wonderbra is presented as the way to attract friend requests in “Attraction”, an award-winning print commercial from Publicis Conseil, Paris. “You have 918 915 friend requests”, is an obvious reference to Facebook culture. What hasn’t been spelt out here is the implication that the wonderbra wearer has postponed dealing with all those requests. The ad won a Silver Outdoor Lion at Cannes International Advertising Festival.
The Wonderbra Attraction ad was developed at Publicis Conseil, Paris, by chief creative officer/copywriter Olivier Altmann, art director Mathieu Vinciguerra, advertiser’s supervisor Carlo Paolucci, account manager Gaelle Morvan, account supervisor Manuella Perche, and photographer Reza Behnam.