The Inspiration Room

Wonderbra Social Attraction

Wonderbra is presented as the way to attract friend requests in “Attraction”, an award-winning print commercial from Publicis Conseil, Paris. “You have 918 915 friend requests”, is an obvious reference to Facebook culture. What hasn’t been spelt out here is the implication that the wonderbra wearer has postponed dealing with all those requests. The ad won a Silver Outdoor Lion at Cannes International Advertising Festival.

Credits

The Wonderbra Attraction ad was developed at Publicis Conseil, Paris, by chief creative officer/copywriter Olivier Altmann, art director Mathieu Vinciguerra, advertiser’s supervisor Carlo Paolucci, account manager Gaelle Morvan, account supervisor Manuella Perche, and photographer Reza Behnam.

Neighbouring Posts

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Location (France).

This entry was posted on Monday, July 6th, 2009 at 3:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Publicis Conseil, Wonderbra

Posted in Inspiration, Print Press Posters Billboards

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1. Outdoor Lions at Cannes 2009 | The Inspiration Room Daily says:

   September 8, 2009 at 12:17 pm

   [...] Pig, Chicken, JWT Sao Paulo, Brazil Cupid Condoms Savings, Publicis Communications, Mumbai, India Wonderbra, Attraction, Publicis Conseil, Paris, France Air India, Bangalore-Dubai, Mumbai-New York, DDB Mudra India, [...]

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