Wiserhood Society of Uncompromising Men

Wiser’s Canadian Whisky, a product of Corby Distilleries, is being promoted by the Wiserhood, the Society of Uncompromising Men. The television campaign, launched in 2008, is online at www.wiserhood.com and Wikipedia. The Wiserhood are men who recognize and quite literally applaud those with the qualities necessary to be deserving of the most uncompromising whisky on the planet. Wiser’s Canadian Whisky.

Wiserhood Society

Comedian Gerry Dee know’s it’s time to stop wearing that annoying sweater with the hole under the armpit. Click on the image below to play the Hole video.

Time to put down that electric carving knife and get out a real blade… Click on the image below to play the Turkey Carver video.

Deep in color. Warm toffee aromas. Finishes smooth with a hint of spice and oak… Click on the image below to play the Moustache video.


The Wiserhood campaign was developed at John St, Toronto by creative directors Angus Tucker and Stephen Jurisic, art director Nellie Kim, copywriter Chris Hirsch, agency producer Nicole Andrisevic.

Filming was shot by director Craig Brownrigg via Radke Film Group, Toronto, with director of photography Sean Valentini, and executive producer Scott Mackenzie, producer Andrew Graham. Editor was Griff Henderson at School Editing. Audio was produced at Vapor Music.


The Wiserhood Society have moved to Facebook, facebook.com/wiserhood, with two new commercials, set in an indoor rock climbing club and art gallery.

Click on the image below to play the Rock Climbing video.

Click on the image below to play the Art Gallery video.