Wii Fit Plus for Working Moms

Nintendo is promoting the new Wii Fit Plus collection with “Working Mom” and “New Mom”, a television commercial that fits the game console into busy lifestyles. Of course both women featured in the campaign are working moms, whether or not they are paid for their hours!

Nintendo Wii Plus Working Mom

In “Working Mom” a woman walks through her working day, through her wardrobe, the bathroom, kitchen, living room (Wii Fit Yoga), office and supermarket before getting back home to relax with her family (Fit some Fit In!). Click on the image below to play the video.

In “New Mom” a woman wakes up to a crying baby, walks through her nursery, kitchen and living room (Wii Fit Aerobics), Cafe and Child Care, Dry Cleaners, and back to vacuum clean the lounge and relax with her partner. Click on the image below to play the video.


The Working Mom ads were developed at Goodby Silverstein & Partners, San Francisco, by executive creative director Margaret Johnson, creative director David Kolbusz, art director Mike Coyne, copywriter Jesse Gazzuolo, executive producer Hilary Coate, and agency producer Jan O’Malley.

Filming was shot by directors Stylewar and Filip Engstrom via Smuggler, Los Angeles/New York with executive producers Patrick Milling Smith, Brian Carmody, Lisa Rich, producer Kati Haberstock and director of photography Linus Sandgren.

Editor was Noah Herzog at General Editorial. Post production was done at MassMarket by Flame artist Thibault Debaveye and producer Blythe Dalton.