The White Ribbon Alliance for Safe Motherhood, is an international alliance with a goal of ensuring that pregnancy and childbirth are safe for all women and newborns in every country around the world. The organisation recently launched a global campaign calling on G8 leaders to keep their promises on maternal health. Full page adverts have been published across G8 countries in newspapers with a combined circulation of over seven million, including Wall Street Journal, The Times (London), Evening Standard, Die Welt, Toronto Globe and Mail, La Stampa, Le Monde and Novaya Gazeta. The adverts show the G8 leaders pictured with their mothers, as in a family photo album. They are simply asked to make their mothers proud, by working together to honour previous pledges of action.
The campaign was launched on July 6 with the backing of Naomi Campbell, Claudia Schiffer, Emma Thompson, Gwyneth Paltrow, Yoko Ono, Wendi Murdoch, Christiane Amanpour, Annie Lennox and JK Rowling.
Millennium Development Goal 5 is the goal to reduce maternal mortality by 75% by 2015. Yet it is the most neglected of all the MDGs, with no reduction in deaths for 20 years.
Mothers of the G8 Leaders
Jessie Elizabeth Brown, nee Souter (Gordon Brown): After marrying Rev Dr John Ebenezer Brown in 1947,
Jessie ministered to his flock, frequently handing out food and cash to the needy.
Stanley Ann Dunham (Barack Obama): An American anthropologist and left‐wing social activist who taught in the American embassy in Indonesia teaching English. She traveled around the world, pursuing a career in rural development that took her to Ghana, India, Thailand, Indonesia, Nepal and Bangladesh.
Rosa Berlusconi, nee Bossi (Silvio Berlusconi): Following the loss of her mother when she was 16, it fell to her to run the household and raise her brothers. Later when her husband fled to Switzerland during the war, she worked at Pirelli in order to support the family.
Andrée Sarkozy, nee Mallah (Nicolas Sarkozy): After her husband walked out on Andree and their three
children, she divorced him bringing up her three sons on her own. She trained as a lawyer, getting up at dawn to study before her boys woke.
Margaret Harper, née Johnston (Stephen Harper): Stephen Harper was the eldest of three sons.
Kazuko Aso (Taro Aso): Kazuko Aso is the daughter of Prime Minister Yoshida Shigeru who governed Japan
through most of the period of U.S. occupation of the Japanese islands, serving as Japan’s first lady.
Herlind Merkel, nee Jentzsch (Angela Merkel): A teacher.
Yulia Veniaminovna Medvedeva, née Shaposhnikova (Dmitry Medvedev): A former university Professor.
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The G8 Maternity campaign was developed at Saatchi & Saatchi, London and Freud Communications, London, by executive creative directors Kate Stanners and Paul Silburn, copywriter Matthew Skolar, art director Philippe Fass, typographer Tim Quest, planner Richard Huntingdon, account handler Clare Williams, agency producer Maria De Luca, with digital production done at First Base Digital Imaging, London.