The Whiskas “Oh So” cat food range was promoted in 2007 with a range of origami animals captured on film by British photographer Rankin. Sardine, Beef, Chicken, Lamb and Pork flavours are represented by five animals set against a plain, softly tinted backdrop. Delicate touches including a daisy in the mouth of the cow and a nest for the chicken. The ads, launched in press, in-store, online and DM channels in June to August 2007, aimed to show how feeding your feline tasty food is part of a loving relationship between a cat and its owner.
This post is part of a series provided for World Animal Week, being run October 4 to 10.
The Origami campaign was developed at TBWA\London by art director Alex Holder, copywriter Ollie Kellett, planner Kate Winter, photographer Rankin, with retouching done at E Graphics. Media was planned at Zenith Optimedia, with media agency MediaCom.