Whiskas Origami Oh So 2007

The Whiskas “Oh So” cat food range was promoted in 2007 with a range of origami animals captured on film by British photographer Rankin. Sardine, Beef, Chicken, Lamb and Pork flavours are represented by five animals set against a plain, softly tinted backdrop. Delicate touches including a daisy in the mouth of the cow and a nest for the chicken. The ads, launched in press, in-store, online and DM channels in June to August 2007, aimed to show how feeding your feline tasty food is part of a loving relationship between a cat and its owner.

Whiskas Origami Oh So Chicken

This post is part of a series provided for World Animal Week, being run October 4 to 10.

Whiskas Origami Oh So Beef

Whiskas Origami Oh So Fishy

Whiskas Origami Oh So Lamb

Whiskas Origami Oh So Pork


The Origami campaign was developed at TBWA\London by art director Alex Holder, copywriter Ollie Kellett, planner Kate Winter, photographer Rankin, with retouching done at E Graphics. Media was planned at Zenith Optimedia, with media agency MediaCom.

Filed under: Print, Whiskas

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