What Goes Around Comes Around
(Average: 4.18 out of 5)
Loading ...Big Ant International have won a Gold Pencil for Design (Public Service Poster) at the One Show Design Awards held this week. Four posters were designed to wrap around poles, campaigning for an end to the war in Iraq, pointing to the Global Coalition for Peace web site. Grenades, rifles, missiles and tank guns come round the pole to catch up with the aggressor in each poster. What goes around comes around. The campaign won a Silver Pencil at the One Show and has also been shortlisted at the Clio 2009 (May 12-14) (WON GOLD) and D&AD Awards (June 11), and won a Gold Outdoors Lion at Cannes International Advertising Festival (June 23).
Credits
“What Goes Around” was developed at Big Ant International, New York, by creative director Alfred S. Park, associate creative director Frank Anselmo, art director Jeseok Yi, copywriters Francisco Hui and William Tran.
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Posted in Design, Inspiration, Print Press Posters Billboards
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(4.85 out of 5)
Absolutely brilliant posters, surely some of those comments have to be satire, no one can be that ignorant and stupid, or can they?
HERE IS WHAT MOST OF YOU SAY
These pictures show harm to soldiers
I joined the military (its not my fault)
Tell the kids being shot
show respect to the soldiers
it is about foreign policy
Put the government officials in the posters
government and the politicians you elected.
The world telling others how to live and where to ship their oil.
pictures show harm to your own people (EVERY ONE BELONGS TO SOME ONE)
the barrel of a gun pointed at soldiers (from other soldiers)
This is not an attack on the soldiers, the soldiers are simply being used as a visual representation
Being peaceful caused Al-Queda to attack us twice, (DID IT COME AROUND?)
Afghanistan is winding up (WILL IT COME AROUND?)
Tell the kids being shot
government and the politicians you elected.
An end to this. The US is headed in a bad direction. I just hope our Commander In Chief can steer us clear of this Global ‘asteroid’ we are headed for. (WHAT GOES AROUND ,COMES AROUND)
we put Saddam and Bin Laden in power,
I guess liberating 25 million in Iraq from a ruthless dictator was a bad idea.
Tell the Mothers of the kids being shot
We destroyed a modern country
to live with each other as equals.
I too am an American but, I’m not too particularly proud of what they do. Since Vietnam I have been living outside the USA
Once I thought I’d never be able to find a clever and smart American in the world, now I’ve found some so I hope I will find more someday.
I still don’t even know why USA invaded Iraq, except to extract oil
having Weapons of Mass Destruction (OIL)
It is very scary that even in a post-Bush era, so many people have not even had a whiff of the coffee. Wake up.
The photos are obviously not meant to be taken literally and they are a brilliant idea.
If our soldiers do not recognize that even their actions have consequences, then how are they any different to enemy soldiers?
Another good image might be to show government officials selling arms to countries or people who eventually become enemies.
That is a clear example of what these images portray, without offending those so in favor of not showing the world clear, obvious, staring-you-in-the-face truths.
Outstanding. This poster sends out such a strong message.
How can I get my hands on one?
MTV did the same thing about 4/5 years ago made with the same content.
Where’s the version that depicts the jihadists?
If I were to ever walk passed one of these posters I would rip it down and piss on it. I’m not even a violent person, (or a supporter of the war.) Pissing on this poster is a much better protest.
Violence and hatred begat one another – no matter who is sending the messaging, firing the gun, or littering with a poster.
This is awful piece of trash and sends the wrong message to our troops. What goes around does indeed come around, to anyone I see putting up one of these pieces of trash. I will hand you your ass on a platter. They are fighting for YOUR freedoms too. Dying for your freedom too. For the Iraqi citizens that were tortured and terrorized under Saddams dictatorship. The Iraqi people and children are glad to see us there and helping. For those of you that don’t believe it, get out of your stupid art studio, your dorm room, turn off CNN and go talk to some actual soldiers that were THERE.
“Grenades, rifles, missiles and tank guns come round the pole to catch up with the aggressor in each poster. What goes around comes around.”
“Aggressor” Really?
Is that you call me and my Brothers in arms?
You people disgust me! You have no sense of national pride.
Myself and my fellow soldiers place our selves in harms way to keep the harm from coming back here(home).
If you had any idea what your talking about, about Islamic Jihadists who think it is to conduct warfare around civilians, So as, to attempt to create more civilian casualties.
You’ve got the wrong side in the posters. Where’s the wrap-around picture of a Jihadist firing an AK47, with innocent civilians running behind him.
and the barrel of his rifle pointing at his head?
Well? Where is it? I’ll tell you where it is. It does not exist because there isn’t one.
As you and your slime-ball coworkers are not concerned with making your own country look good, in-fact, I contend that you and your kind actively hate America and the very freedoms she stands for.
If you don’t like so much, Please, Pretty please, leave, with ****ing sugar on top.
If you can’t stand behind our troops, feel free to stand in front of them, Preferably with a blue and white, checkered turban on your head.
Until you’ve been there and seen what we’ve done for the Iraqi people you need to keep your mouths shut!
Are you guys really serious! come on Our soldiers are fighting to protect you and your freedoms and you make posters like this. YOU people are whats wrong with this country. Shows how patriotic you hippie liberal scumbags are.
This is horrible. Who ever made these posters are a waste of American Life! My dad and my brother are both over their fighting, and I’m sure they would love these…(not!) If you don’t like the way things are ran in this country, get out no one is making you stay here. They are the ones fighting for you, have some respect.
oorah!
these posters are obviously made by someone who doesnt have a loved one in the service. It takes such an immense sacrafice to leave your family behind and to risk your life for something like this… protest against our presidents but dont disrespect OUR soldiers…
Show some respect. these people are risking their lives to protect you from an unstable country. The least you could do is thank them for saving your ass.
I understand the points that some people here are making, because some of them do make sense. But, by god, stop calling people ‘anti-American’, ‘hippies’, or ‘unpatriotic’, because ‘anti-American’ means the opposite of America, and in that case, you’re pretty much saying that America is flawless. Why? If people could just admit a few flaws, then things might go better…
What worries me is that the majority of these comments seem to be pro-war, but speaking from a perspective that they say they help the Iraqi people by way of conducting the war. The Iraqi people includes their soldiers, does it not? These comments seem to say that the American troops are fine because they’re helping the Iraqi civilians, and the Iraqi civilians are innocent, but don’t you think the same line of thinking applies to the opposition; don’t you think that they think they might just be fighting to defend their country?
I’ve also noticed that some people seem to say the soldiers are protecting America and its freedom. But the fact is that the Iraq war is taking place in Iraq, not in America. If it had been them throwing the first stone, infiltrating your country, then you might have had a point. As it stands now, it simply sounds xenophobic and paranoid. They likely aren’t going over to conquer first America, then the world if you pulled out today.
I suppose I don’t have much experience in this matter, but I enjoy nonhostile discussions as if I was a British gentleman.
Great work. That made me laugh. About the only thing that has done that all day. Thank you.
for gods sake people ITS NOT MEANT TO BE TAKEN LITERALLY
the posters are not saying that if you throw a grenade, someone will throw one back at you (but thats perfectly possible) theyre saying that if we invade a country primarily for oil (in fairness we didliberate millions froma cruel dictator, but that was years ago) and continue fighting, rather than trying to stabilise the country again, then whats to stop us from being invaded for no really good reason??
Doing nothing has it’s own consequences. Usually bad if the embolden an enemy. You may not like it but often the best defense is a strong offense. The motto of SAC was “Peace is our profession” In the end, they kept it. Sticking your head in a hole only keeps you from seeing the bullet getting shot at your unprotected butt. You do the best you can with what you’ve got. You NEVER leave a fight or show weakness or you will be run over. You even live by this simply in the action of this campaign. It is in the form of an ATTACK in and of itself. Would YOU just “walk away”? You have a belief, you do the best you can with what you have. Problem is just that it is a fatally flawed concept.
-regards from the land of common sense