Weru Soundproof Windows of the Past
Here’s a selection of award-winning print advertisements for Weru soundproof windows, produced by Scholz & Friends, Berlin, in campaigns from 2005 to 2007. Each advertisement features enough of the window frame to establish the context, along with people using miniaturized noise-emitting implements and vehicles. See my post on the 2008 campaign (Fireworks, Cannons, Church Bell).
The 2007 campaign (Fire Engine and Jets) won the Grand Prix for Press at The Cresta Awards, 2007 and was a winner in the Poster category.
The 2006 campaign (Fans (with horns), Band, Recyclers) won Grand Prix for Print at The Cresta Awards, 2006 and a Silver World Medal at The New York Festivals International Advertising Awards in All Media, 2007.
The 2005 campaign (Gardener (Lawn mower), Rockers (Motorbikes), Garbage, Dogs, Worker (Pneumatic Drill), Policeman) won Grand Prix for Poster at the Cresta Awards, Gold at The One Show, 2005 for Collateral: P.O.P & In-store, Silver at the Clio Awards 2005, and two Bronze Lions at Cannes International Advertising Festival.
The Weru campaigns have been developed at Scholz & Friends, Berlin, by creative directors Matthias Spaetgens and Jan Leube, art director Kay Luebke, copywriter Michael Haeussler, photographer Ralph Baiker, account supervisors Katrin Seegers and Lili Geigephotographer.