Wayside Chapel in Sydney Dust

The Wayside Chapel, an organisation focused on the needs of the homeless in Kings Cross, Sydney, ran a newspaper advertisement today, picking up on the growing sense of community felt by Sydneysiders during Wednesday’s dust storm. “It wasn’t just your car that slept outside last night”, the poster reads. “The Wayside cares for the homeless, rain, hail or dust.” Visitors to the Wayside Chapel site are encouraged to become a friend of the charity by contributing to a day of love over hate.

The Wayside Chapel windscreen print advertisement


The Wayside Chapel campaign was developed at Ursa Communications Sydney, by account manager/creative director/art director/copywriter Denis Mamo and copywriter Geoff Fischer.

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