Walmart mixes Christmas spirit and patriotic feelings in “Anthem Christmas Wish”, a television commercial featuring American troops and a young shopper. Walmart created the spot to say thank you to U.S. troops for their brave service.
A group of soldiers returning from an exhausting patrol in the torrid desert heat. As the heroes drop their helmets and packs to the ground, a miracle occurs – snowflakes drift down and soon cover the encampment, injecting the troops with an unmitigated joy. The scene then shifts to a little boy, presumably thousands of miles away, leaving the cozy confines of Santa’s workshop. When his mother asks the boy what he wished for, he smiles and says, “Something for Dad.”
Click on the image below to play the video in YouTube (HD)
The spot debuted during Game 6 of the World Series, an enormous television event that guaranteed a large audience. Over the next two months, the 30 second ad will run in theaters, online, and during some of the most popular programs on TV, including The Today Show, Good Morning America, and Sunday Night Football. The 60 second version will be broadcast on the American Forces Network and Walmart’s in-store network.
The Anthem Christmas Wish was developed at The Martin Agency by creative director Nancy Hannon, senior art director Kevin Thoem, associate creative director/copywriter Wade Alger, broadcast executive producer John McAdorey and assistant producer Kate Chirgotis.
Filming was shot by director Andrew Douglas via Anonymous Content with director of photography Flor Collins, executive producer Dave Morrison, head of production Sue Ellen Clair and producer Aris McGarry.
To recreate arid atmospheres, Douglas shot the spot over a two-day period on Mystery Mesa in Santa Clarita, California. Two Marine captains and a retired Navy SEAL supervised the shoot to ensure that everything from the look of the uniforms to the handling of weapons reflected military standards and norms. Even the snow was authentic. Anonymous brought in 45 tons of ice, which was shredded and shot skyward to create real powder. Anonymous also created the jovial Christmas scene populated by the boy and his mother.
Editor was Michael Elliot via Beast Editorial with assistant editor Joe Rounseville and producer Aris McGarry.
Post production was done at The Mill by online editor Dan Williams, colorist Fergus McCall, VFX artist Gavin Wellsman and producer Dan Roberts.
Audio Post/Sound Design by mixer/sound designer Philip Loeb via Sound Lounge.
Music was produced at Human Worldwide.