Volkswagen Passat is being promoted as the car of choice in “Positive Thinking”, a TV advert featuring the classic song by English comedians Morecombe and Wise. A man who has just lost his job carries his possessions out from his office. As he walks through the streets he sings “Positive Thinking”, the only way he can cope with the grim news he must face. The song is catchy, so much so that the sheep in the butcher’s truck dance along to the music.
Click on the image below to play the video in YouTube (HD)
The Positive Thinking ad was developed at DDB London by creatives David Henderson and Richard Denney, and agency producer Natalie Powell.
Post production was done at Framestore, London, by VFX supervisor Stephane Allender and colorist Steffan Perry.
Music is by Eric Morecambe and Ernie Wise.
When you feel down, try positive thinking,
That’s what I told them and said,
Don’t wear a frown, try positive thinking,
Laugh at your troubles instead.
You’ve got to look on the bright side,
On hope so much depends,
With your confidence sinking, positive thinking,
Helps you on the way my friend.
When things look black, try positive thinking,
Treat every season as spring,
No glancing back, try positive thinking,
Trust what tomorrow may bring.
This crazy world that we live in,
Will keep on spinning round,
But with good, strong, positive thinking,
We’ll get together and life wont let us down.