Volkswagen presents the CrossPolo as the step up from the Polo in a print advertising campaign, “Not Just for Offroaders”. Three humorous print advertisements show men who appear to like the idea of being outdoors, but haven’t quite left behind the comforts of home.
Credits
The “Not Just for OffRoaders” campaign was developed at DDB Berlin by chief creative officer Amir Kassaei, executive creative directors Bert Peulecke and Stefan Schulte, creative director Dennis May, copywriters Ricardo Wolff and Frederico Aramis, art directors Gabriel Mattar and Izabella Cabral, with Sven Schrader.
