Vote Earth Monuments
The WWF Vote Earth campaign 2009 used well known monuments around the world as a visual mandate for action. This was the third year in the Earth Hour campaign, focusing world attention on world leaders meeting at the Copenhagen summit on the environment. The campaign reached a reported 1 billion people, with one in seven people in the world believed to have switched off their lights. Over 4000 cities in 88 countries voted by switching off their lights. 1059 of the world’s icons were switched off at night. Shown here are monuments in the dark in Giza, Athens, Rome, Kuwait, Toronto, Lima, Paris, New York, London, Jakarta, Sydney, Hong Kong, Rio de Janeiro, Las Vegas, Shanghai, Beijing, Lausanne and Moscow. The Monuments campaign was recognised with a Gold Outdoor Lion at Cannes International Advertising Festival 2009.
The Vote Earth campaign was developed at Leo Burnett, Sydney, by executive creative directors Andy Dilallo and Jay Benjamin, copywriter Michael Canning, art director Kieran Antill, advertiser’s supervisor Liz Potter, planner Katrina Wong, account manager Sam McGown, account supervisor Amanda Quested, designer Masataka Kawano and editor Patrick Fileti. The Vote Earth art work was designed by Shepard Fairey, Studio Number One.