Volvo and Esref Armagan the blind artist
Volvo are providing a tantalising preview of the Volvo S60 with a painting by blind artist Eşref Armağan, online at Facebook and on YouTube.
Turkish artist Esref Armagan is officially the very first non-employee to experience the new Volvo S60, which will be kept under wraps until its launch in 2010. Armagan, a blind artist, is renowned throughout the world for his unique feel for perspective and shape, which is why he was invited to paint his rendition of the stunning, but still-secret, Volvo S60.
Click on the image below to play the video in YouTube (HD)
The new Volvo S60 brings a whole new level of sculpture to the Volvo range, and Esref Armagan was the perfect artist to capture the car’s bold design. Esref Armagan uses his hands and the rest of his senses to identify the shape of the object he is painting. He has participated in a number of scientific research projects. For instance, TV channel Discovery produced a fascinating documentary in which Professor John Kennedy of Toronto University demonstrates Esref’s ability to capture the right perspective. It defies everything that science previously believed about blind people and their perceptive abilities. Esref Armagan has painted everything from historic buildings, seascapes, flowers and forests to a portrait of former US President Bill Clinton.
Credits
The Blind Artist campaign was developed at Volvo Cars, Goteborg, Sweden, by a team led by director of live communication and social media Lukas Dohle.
“Since the car itself is not being launched until the Geneva Motor Show next year, this is a unique way for us to show an extraordinary artist’s rendition of the forthcoming model,” says Lukas Dohle.
“It’s an amazing experience to work together with Esref Armagan, because he truly embraces life and lives it to the full despite his handicap. It’s an approach that exactly matches how we at Volvo embrace life,” says Lukas Dohle.
Neighbouring Posts
« « Sesame Street Celebrates 40 Years | Superette Dead on the Stairs » »
Location 
(Sweden).
Posted in Inspiration, TV Ads Cinema and Online Videos
(average: 4.33 out of 5)
Loading ...
[...] ”There’s more to life than a Volvo.” Een heel knap stukje werk is dit, in alle opzichten. Eşref Armağan is een bekende Turkse blinde artiest en de eerste niet-medewerker van Volvo die de nieuwe nog geheime S60 heeft ‘gezien.’ De vanaf zijn geboorte al blinde Armağan werd vooral beroemd na een portret van ex-President Bill Clinton te hebben geschilderd. Hij mocht de wagen, die pas volgend jaar wordt geïntroduceerd, betasten op Volvo’s Zweedse hoofdkantoor in Gothenburg en daarna schilderen. Meer informatie op Facebook. Wat een indrukwekkende publiciteitsstunt van Volvo, deze door hun medewerkers in eigen beheer gemaakte mini-documentaire, een soort teaserfilmpje van ruim 4 minuten. De Zweden hebben zeer hooggespannen verwachtingen van die S60; ik ben benieuwd. Via TIR. [...]
[...] The Inspiration Room, 5 November [...]