Novartis is promoting Voltaren Gel as the way to relieve pain and manage chronic joint pain in this print advertising campaign developed in Switzerland and the Netherlands. We’re shown mature aged people using puppet strings to engage in limber exercises: ballet, yoga and capoeira. “Take Control Again”. Voltaren is a brand of Diclofenac, a non-steroidal anti-inflammatory drug (NSAID) taken to reduce inflammation and as an analgesic reducing pain in conditions such as arthritis or acute injury.
The Take Control Again print advertising campaign was developed at Saatchi & Saatchi Simko, Geneva, and Saatchi & Saatchi Amsterdam, by executive creative directors John Pallant, Roger Kennedy, Dereck Green, Jean-Francois Fournon, creative director Magnus Olsson, art director Alexandre Lago, copywriter Rick Coolegem, art buyer Tania Retchisky, account supervisors Stephanie Rupp and Carolyn Dateo, advertiser’s supervisor Philippe Zell. Post production was done at Magic Group, Amsterdam.