Volkswagen Traders Anonymous

Volkswagen in France has been promoting the affordability of the Golf in “Traders Anonymous”, a satirical take on the instability of the financial market. The “Traders Anonymes” campaign features the tag line, “En temps de crise, mieux vaut se tourner vers les valeurs sures”, (When times get tough, switch to safe values). The campaign draws on elements of the recovery movement, with reference to the twelve steps program and accountability group format.

Traders Anonymous


A group of men and women, all addicted to trading on the stock market, gathers in a private room to deal with the pain of their losses. These traders have cost their clients millions of dollars and now must face their sense of shame and ongoing compulsion. Is there hope for these gamblers? Is there hope for the financial industry? Or is it best to just invest Euros in a Volkswagen Polo or Touran?

Confession

Bertrand, Charles and Alex talk about their victories and losses in the fight against trading addiction.

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Oath

Gathering in a circle, members of Traders Anonymous together confess their addiction, make their commitment to recovery, and ask for forgiveness.

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YES

A Traders Anonymous class introduces a simple phrase, using the acronym, “YES”, made up of Yen, Euro and Dollars. You Can Stop. Does that make sense? It doesn’t matter…

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Exorcist

When the going gets tough, it’s time to try deliverance. Addicted traders submit themselves to having their demons of speculation cast out.

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Junkie

And when members deliberately flout the commitment to abstinence, there’s only one way left, out.

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Credits

The Traders Anonymes campaign was developed at Agence. V. Paris by creative director Christian Vince, art director Romain Guillon, copywriter Pierre Riess, agency producers Corinne Persch, Katya Violi, account managers Xavier Real Del Sarte, Alban Callet, Johanna Valade, Stéphanie Leray.

Filming was shot by director Tim Godsall via Les Télécréateurs, with director of photography Sebastian Pfaffenbichler and producer Erinn Lotthé-Guillon.

Editor was Vincent Marchand. Post production was done at Home Digital Pictures. Sound was produced at Tranquille le Chat.

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