The Volkswagen Golf is presented as the car of our wishes in “Coin”, a television commercial from Spain. The campaign, online at nuevogolf.es, celebrates the affordability of the car at 18,500 Euros.
A young man decides to join in the popular custom of throwing coins in a wishing well for luck. His lack of coins is easy to fix – there are plenty under the water. Little does he know that he is toying with the luck of another man.
Click on the image below to play the video in YouTube (HD)
Coin was developed at DDB Barcelona by executive creative director José María Roca de Viñals, creative director Juanra Alfaro, art director Marti Pujolás, copywriter Guille Ramírez, account director Gorka Lozano, account executive Ester Vall and agency producer Vicky Moñino.
Filming was shot by director Hugo Menduiña via Agosto with executive producer Rafa Montilla, producer Toni Moreno, director of photography Paco Femenía.
Post production was done at Infinia, Barcelona, supervised by Sergi Roda.
Music was produced by BSO (Banda Sonora Original), Barcelona.