Volkswagen recently promoted the Park Assist capacity of the new Golf 6, with an ambient advertising campaign in Cape Town, South Africa. Ogilvy Cape Town hired local car guards to wear specially designed vests with the words, “Taking A Break”, and turn up for a break at cinemas, cafes, bars and the beach. The VW Park Assist feature was designed to do their job for them.
Credits
The Park Assist campaign was developed at Ogilvy, Cape Town, by executive creative director Chris Gotz, creative director Gordon Ray, art director Matthew Pullen and copywriter Craig Ross.
