Volkswagen has launched Rolighetsteorin, Fun Theory, an online campaign in Sweden dedicated to the theory that happiness is the key to changing social behaviour. Three viral videos show that people can be motivated to take on lifestyle changes with the promise of a bit of fun. Visitors to www.rolighetsteorin.se are invited to submit their ideas for the campaign, focused on improvement for the environment or self improvement.
“Take the stairs instead of escalators or elevator and feel better” is something you often hear or maybe read in Sunday health columns. Few if any people have followed this advice. Can Volkswagen get more people to take the stairs over the escalator on a normal day in Stockholm, by making it more fun to take the stairs?
Click on the image below to play the Piano Staircase video in YouTube (HD)
The world’s deepest dustbin
“Världens djupaste soptunna” focuses on litter management. Throwing garbage in a garbage can instead of on the ground should not reasonably be so difficult. Surprisingly, many still fail with this. Can Volkswagen get more people to throw rubbish in the bin instead of on the ground by making it more fun?
Click on the image below to play the World’s Deepest Bin video in YouTube (HD)
An experiment focused on recycling glass.
Click on the image below to play the Bottle Back Arcade video in YouTube (HD)