Volkswagen is sponsoring responsible drinking and driving with “Just One for the Road”, a print advertising campaign launched in China. Three print advertisements provide a triple vision effect, with three steering wheels, three gear levers and three brake pedals. “Just one for the road. Please drink responsibly.”
Just One for the Road was developed at DMG Beijing by chief creative officer Dan Mintz, creative directors Weibing Xu, DongHao, Kelvin Lai, art directors Mo Zhang, Rui Chen, Kelvin Lai, and copywriters Xiaozhou Xing and DongHao.