Volkswagen Golf Lucky Cheetah
Message Volkswagen “Lucky” – The commercial that has South Africa talking. Volkswagen is promoting the Golf 6 in South Africa with “Lucky”, the story of a three legged cheetah rescued by a wild life sanctuary. The new season of UK football on Sky Sports and Sky Terrestrial networks has been kicked off with “Start of Season”, a TV advert designed to pick up the emotions felt by football fans everywhere.
The Ogilvy creative team connected with well known documentary film director Henry-Alex Rubin to tell the story of Lucky, a cheetah driven around in vehicle of Marlice van Vuuren at the Naankuse Wildlife Sanctuary in Namibia. The spot opens with Marlice driving with Lala the baboon. Click on the image below to play the video.
The Lucky campaign was developed at Ogilvy South Africa by creative director Chris Gotz, art directors Prabashan G Pather, Michael Lees-Rolfe, copywriters Sanjig Mistry and Kelly Putter.
FIlming was shot by Smuggler director Henry-Alex Rubin via Gatehouse, Cape Town, with director of photography Trevor Brown and producer Bev Green. Post production was done by Kobus Loots. Sound and music were produced at B&S Studios.
“Her tenderness and care for the animals was inspiring to watch and she opened her arms to this project. Marlice uses many unconventional ideas to strengthen the cheetah’s remaining hind leg: throwing food, running with her dogs, playing with tennis balls and feather dusters, even using her son’s remote control car. Marlice named the cheetah Lucky because she was lucky to be alive. In a sense, we were lucky too, as I never expected to land upon such a beautiful true story that lined up with an agency’s dreamed-up idea,” says Rubin.
Check out this promotional video from Naankuse Wildlife Sanctuary, with reference to support from Volkswagen. Click on the image below to play the video.