Volkswagen Crafter Word Has Already Spread in Manhattan

Volkswagen is promoting the Crafter in Europe with a print advertisement with a reference to “Lunch Atop a Girder”, a well known photograph from Manhattan, 1932. “Volkswagen Crafter at only € 15.200. Unfortunately the word has already spread.” The image is a tribute to “Lunch atop a Skyscraper (New York Construction Workers Lunching on a Crossbeam)”, a photograph taken by Charles C. Ebbets on the 69th floor during construction of the GE Building at Rockefeller Center in 1932.

Volkswagen Crafter Girder

Boys sit on a girder on a tall sky scraper for Lego ad


This ad was developed at DDB Milan by executive creative director Vicky Gitto, art director Alessandro Campani and copywriter Stefano Guidi, using a Corbis photograph retouched at Pixelway.

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Location Italy Italy

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