Volkswagen Crafter Word Has Already Spread in Manhattan

Volkswagen is promoting the Crafter in Europe with a print advertisement with a reference to “Lunch Atop a Girder”, a well known photograph from Manhattan, 1932. “Volkswagen Crafter at only € 15.200. Unfortunately the word has already spread.” The image is a tribute to “Lunch atop a Skyscraper (New York Construction Workers Lunching on a Crossbeam)”, a photograph taken by Charles C. Ebbets on the 69th floor during construction of the GE Building at Rockefeller Center in 1932.

Credits

This ad was developed at DDB Milan by executive creative director Vicky Gitto, art director Alessandro Campani and copywriter Stefano Guidi, using a Corbis photograph retouched at Pixelway.